Showroom Refresh 2018/2019
The Papyrus-Recycled Greetings showroom refresh occurs annually for their retail partnership meetings. Through strategic and visual research, I was able to conceptually align the design of the showroom to the annual marketing story. In 2018/2019, the strategic approach for the brands was to position them as Challenger Brands.
Spatial Planning
I needed to design and plan for four distinct brands that would live in one space. Not only did I need to strengthen each brand’s display, but also think through their placement to better enhance each brand’s story and flow of communication throughout the room.
Creative Director Jill Eibling