Papyrus

Papyrus 2.0 Reinvent is a relaunch of the brand’s product offering to retailers in Winter 2020. Prior to the release, I was given the responsibility to art direct a photoshoot for this product and develop a small collection of assets that have flexible usage across a variety of platforms.

To leverage the Papyrus brand, we would think through the presentation of our product to our partners. This presented packaging design opportunities that I became responsible for. These are a few packaging samples that I created for the brand to be shared with our social media influencers and our retail partners.

Bird & Quill is the child brand of Papyrus. I had several opportunities to work on this brand throughout my time on the Papyrus team. I was responsible for creating sales materials, trade booth designs, and environmental builds.