AthletaWell Brand Expansion
AthletaWell is Athleta’s community wellness platform for women. It is a meeting place for our community to come and find their path to wellbeing. AthletaWell connects our members to top leading experts and guides who support growth in all aspects of wellbeing health. To help our members get where they want to be.
At Athleta, I was the design lead for AthletaWell and was responsible for furthering the brand identity, UI libraries, visual enhancements across site, and evergreen marketing placements to help launch the business.
Design System
AthletaWell is hosted on a separate platform than Athleta, so when launching we needed to build a new UI library and framework for the site. Here are few page samples from the library.
Site Experience
After having the brand identity locked down and further developing out our UI styles we were able to apply direction to high traffic placements for the brand. Partnering with UX and other cross functional teams, we developed out the site experience and I delivered on the visual enhancements across the site. Here are a few samples.
Cross Channel Experience
Continuing the brand expansion, we carried the visual identity across our marketing channels. Here are few samples from email.
